GATE College Nepal wins big at 12th Annual Worldwide Hospitality Awards
Mr. Lakai, who is a Swiss School graduate and also a certified hospitality educator (CHE) tells us that this event provided an opportunity to showcase Nepal for a different reason, i.e.professional education and it changes the narrative of the country indicating what this country can become in the future. I am thrilled to represent my nation to the world and I would like to express one simple message that “hospitality education is dignified and holds tremendous potential for the future of Nepal and we can also compete in the world.”
Swiss Hotel Schools - The World's First Free Crowdsourced Student Guide for the Apple iPhone
The app is now a free download on the Apple App store from: http://bit.ly/e8byM6 (Direct Link). Alternatively search for “Luzern” and you will easily find the IMI University Centre iStudent Luzern app on the Apple iPhone Store.
IMI University Centre Scoops up Awards at ZAGG Gastro Fair in Luzern Switzerland
Mobile Websites – Why your hotel can’t ignore mobile marketing
This explosion of the mobile web over the last 10 years places an important burden on hoteliers to implement a mobile-ready website. Why? The growth of mobile usage among the travelling public is increasing at an astonishing rate. The statistics speak for themselves – the number of mobile subscribers will surpass 5 billion in 2010, over 70% of the population. Every day, more and more people are surfing the internet from their mobile device for travel related purposes. By not being a part of the mobile world, your hotel has limited exposure and will miss out on reservations. Research demonstrates that around 10% of hotel guests with mobile phones with data plans have used them to reserve rooms. Furthermore, mobile bookings are expected to exceed $1 billion in 2010.
Hotel Data Security - Incorporating Tokenization to Protect Hotel Guest Information
Hackers are becoming more sophisticated and targeted in their attacks, finding what works and repeating it over and over again with the “low hanging fruit”. According to Trustwave’s Global Security Report 2010, they’re going after the hospitality industry in a big way. Thirty-eight percent of all attacks in 2009 were against hotels and resorts last year, making the hospitality industry the #1 target for breaches. Ninety-eight percent of all 2009 breaches involved credit card numbers.
There’s little doubt that hotels are particularly vulnerable to today’s savvy cybercriminal. Consider the number of payment channels used by hotels—web, telephone, in-person and mail order. And consider the number of reasons hoteliers need to store cardholder data for guests’ convenience—reservation hold, incidental expenses, loyalty programs and charge-backs—to name just a few examples. If the cardholder data is not protected within all applications and databases, data breaches will continue to occur at an alarming rate.
Yahoo picks Expedia to provide Travel Booking Engine on its European Travel Websites
For the first time, Yahoo! users will be able to view deals for hotels, flights and car hire, using Expedia’s dynamic ‘e-packaging’ search technology, which offers travel combinations to provide even greater savings for consumers. This coupled with the easy to use filtering system and hotel reviews from Expedia guests it will provide the perfect accompaniment to Yahoo!’s premier travel which is experiencing an increase of users of 115% month on month *. Users will also gain access to a new ‘Deals Module’ with offers that are updated in real-time.
Speaking of the partnership Mark Rabe, MD and VP Sales, Yahoo! UK & Ireland, said: “We’re excited to announce our deal with Expedia. Travel is a cornerstone product for our users and Expedia helps us enhance the experience via greater functionality. Ultimately, this supports Yahoo!’s ambition to be the centre of users’ online lives.”
Hotelemarketer.com did an interview with Expedia's Alex Gisbert about this recent partnership - read the Q&A here: Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe
Viral Hotel Marketing - You've got to be Phamous!
The song was so popular that the guys who came up with it actually released the official music video recently...watch it below:
Flipboard iPad App making waves - create your own social magazine
Revisiting Hotel Internet Marketing Predictions for 2013
1. Choice is king.
The clear winners of the online distribution race will be suppliers and 3rd parties that provide the most choice to the customer. “Experience building” will become key to the looking and booking process online. This will mean that successful suppliers (hotels) will have to break down elements of their inventory like rooms, dining, sports, spa and supporting services into individual units that can be booked and packaged both internally and externally. The more elements you provide to what I like to call the “Experience Engine”, the better the choice available to customers to personalize and tailor their experiences. This creation of experience units will also allow tourism industry suppliers to collaborate more effectively online, as well as spur the evolution of 3rd party providers who provide superior experience engines, taking destination marketing to a whole new level.
Read the entire blog post at Hotelemarketer.com - The Hotel Internet Marketing Blog
Take a fresh approach to Hotel Guest Satisfaction and Web Analytics
1. Taking ‘measurement’ beyond just numbers
We all know that to be truly hospitable, one must go beyond just providing the necessary physical comforts that hotel guests and travellers demand. More often than not, what keeps guests coming back again and again are not the features and amenities…but the relationships and memories (after all, human beings ARE 80% emotion and 20% intellect). So perhaps it is time to step beyond the easily quantifiable attributes of a stay and start measuring actual guest ‘happiness’. When was the last time you asked a hotel guest about what made them really happy? Guest satisfaction scores and indexes often fail to consider the true value that employee-guest relationships bring to the table. Plus, since guest satisfaction depends on your employees being happy…how many hotels do you know that actually go beyond the typical corporate HR mumbo-jumbo and actually understand what makes their people tick? Why do they come to work? What makes them happy? What would they like to achieve…and can we help them get there?
Continue reading this blog post at Hotelemarketer.com - the hotel internet marketing blog
What ties Facebook, Organ Donation and Boiling Frogs together
All the recent furore over Facebook privacy has shown no signs of abating…and for good reason. Privacy, after all, is a sensitive and important issue. Or is it?
There’s no doubt that Facebook has made a startling entrance in the online world and taken over our browsers and mobile screens rather quickly. Official stats from Facebook claim that 400 million users currently use the service and almost half log on every day. Globally it appears that people now spend over 500 billion minutes per month on Facebook…an enviable record for any platform.
Read the entire blog post at Hotelemarketer.com, the Internet Marketing Blog
Westin Hotels Introduces SuperFoods-Inspired Summer Cocktails
Each participating property will feature a classic Cuban Mojito made with fresh mint, rum, and fresh lime alongside additional SuperFoods-inspired Mojito creations such as the Blueberry Mojito, Pineapple and Ginger Mojito, Spicy Apple Mojito, Green Tea and Honey Mojito, Strawberry Kiwi Mojito, and the Brazilian Cure Mojito made with Brazilian rum and VeeV Açai Spirit, a powerful superfood liquor.
Movenpick Hotels and Resorts Award GM Mehdi Othmani with Best Growth Team Trophy
Big Day Survey of Consumer Hotel and Amenity Preferences by Hilton Garden Inn
Did You Know…
· Sixty-seven percent of people admit to taking things from hotels, though most of the items could be considered “complimentary.” However, almost a quarter (19%) admit to taking less conspicuous things like towels, bathrobes, pillows, lamps and alarm clocks
o Shampoo, conditioner or lotion (52%)
o Pens, paper and notepads (34%)
o Towels or bathrobes (8%)
o Liquor from the mini-bar (5%)
o Pillows, comforters, blankets or sheets (3%)
o Iron, alarm clock, lamps or artwork (2%)
o The bible (1%)
o None (33%)