BENEFITS: Combining tourism with business and
economics
The
BBA is an education in the field of tourism which combines learning
of special skills with achieving social and management competences.
Various subjects enable the student to deal not only with
international management methods, organizations, events, services
and products, but also with cutting edge worldwide educational
methods and the managing of intercultural teams from different
points of view: language, culture and behaviour. Based on this, the
whole study program will be conducted in German as well as in the
English language.
Within the study of business and economics, the main emphasis is put
on economics. The BBA however, combines management knowledge with
the special requirements of the tourism industry. Through this all
senses can be approached, not only the so-called hard factors but
also smooth and emotional factors are integrated and trained.
Whoever wishes to become more familiar with tourism in all its
facets, whoever wishes to experience and develop it actively, can
translate this into action with passing the BBA exam for “Tourism
and Hospitality”.
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AIMS OF STUDY
The
primary main target is competences in performance
Special competences:
- to assume leading
functions in the wide field of tourism economy
- to develop concepts for a
lasting tourism (socially, social-politically, ecologically,
economically)
- to introduce and optimize
co-operations, service chains and processes
- to develop and create
services with a high emotional content
- to be familiar with the
requirements of foreign markets and to be able to analyze them
successfully
Social competences:
- to act within
intercultural teams and achieve a shared success
- to learn active
listening, to develop convincing presentations and to make their
own point of view clear to an audience
- to take the lead
regarding different situations and problems and to develop
solutions
- to be prepared to
negotiate in foreign languages
Management competences:
- to train analytical and
conceptual abilities with the aim to act quickly and effectively
within a tourism enterprise
- to develop managing
resources (employees, finances and time) efficiently
- to visit several tourism
and hospitality enterprises with different organizational
structures and to analyze them
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DIPLOMA: BBA Tourism and Hospitality Manager
After
having passed the 3-year full-time study, successfully, the
graduates leave with a confederate as well as an internationally
recognized BBA-diploma from the University of Applied Sciences Chur.
German, Austrian and Swiss students will receive the degree “Tourism
and Hospitality Manager FH” which is well-known in the German
speaking countries. Students from abroad will receive the “BBA in
Tourism and Hospitality” which is the internationally equivalent
qualification.
After having passed the BBA diploma, graduates have the possibility
to attend MBA - Master of Business Administration – classes after
having 2-years experience in the middle management. At the
University of Applied Sciences Chur we offer the MBA study
especially for the subject of Tourism Management.
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Future careers - it looks quite good!
With
the many abilities acquired from this study program, the students
who have passed their examinations have all kinds of possibilities
to get attractive jobs in the tourism and services trade. After
completing their studies, students return to the job-market armed
with their BBA “Tourism and Hospitality FH”. They will emerge as
specialists with excellent practical experience skills. Whether
responsible for the marketing at an international travel agency, or
as manager of a local tourism organization – the prospects for their
future careers are very promising. Tourism and hospitality
industries are looking for comprehensively educated, practically
orientated staff members. Additionally, the BBA allows students to
continue onto MBA studies.
Selected fields of activity
Typical Roles:
- Management / Divisional
Management
- Marketing / Public
Relations
- Betriebsorganisation
- Business Organization
- Research and Development
Usual business types:
- Hotels and restaurants
- Travel agencies (renowned
travel agents or tour operators)
- Transport agencies
(airlines, airports, railway, mountain (cable) railways, shipping
companies)
- Tourism organizations
- Marketing for tourism
companies
- Promoters for sports and
cultural events
- Consultancy companies
within the tourism trade
- Sports and leisure
organizations
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QUALIFICATIONS:
Target groups and requirements for application
The
most important requirement for this study program is your interest
in tourism.
Essentially, this study program is interesting for all people who
have passed their A-level exams (Abitur), persons who have completed
their college education But also lateral entrants from abroad with a
comparable education are welcome at any time. These are the
requirements for the 3-year full-time study:
Admission without examination
Holders of a nationally acknowledged professional baccalaureate
(A-levels), holders of a nationally acknowledged non-professional
A-level education, holders of a nationally acknowledged general
A-level education (high school A-level of a comparable education
will be accepted if they can prove a practical training in business
or administration of at least one year when starting their studies.
Admission with entrance examination
Holders of a confederate diploma for commercial employees (KV) or an
acknowledged 3-years BBT diploma (Federal Office for Vocational
Training and Technology) if they can prove a practical training in
business or administration of at least four years when starting
their studies.
Graduates of other 3-year vocational trainings at a secondary school
level, if they can prove a practical training in business or
administration of at least four years when starting their studies.
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A varied study program over a period of three
years can be dealt with
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Overview on subjects of the first year of
studies
During the first year, lessons are primarily given in the classroom.
In selected subjects not only external experts are utilized, but
also excursions and visits to several enterprises – comparable with
the “flying classroom”. Projects and self-organized studies are
documented through individually written term papers. The following
list gives a short overview of the most important subjects and
topics in the first year of studies:
Culture, Media and Arts
- Modern protocol and
behaviour, presentations and facilitation techniques
- IT
- Arithmetic
Languages and Communication
- German
- Communication and
Rhetoric
- English I
- French I or Italian I or
Spanish I
Term paper and dissertation submitted for the diploma
- Individually written term
paper
Economics and jurisprudence
- Economics I (micro- and
macro economics)
- General Law
- Tourism law
Business and Management
- General business
management and organization psychology
- Dexision making
methodology and applied statistics I
- IT
Finance and Accounting
Environment and sustainability
- Sociology
- Ecology
- Business geography
Overview of subjects
in the second year of studies
In comparison to the first year
of studies, lessons in the second year will not only be held in the
classroom. Various excursions and external seminars to tourist
destinations will be carried out. In addition to a practical seminar
of three weeks' duration, the students are asked to draw up a
written term paper in teams on a current practical problem. The
following list gives a short overview of the most important subjects
and topics in the second year of studies:
Tourism and Hospitality
- Excursions of
institutions I
- Basics of tourism
- Hospitality industry
- Tourism marketing
- Information management in
the field of tourism
- Wellness
- Sports management
- Transport systems
- Human resources in the
field of tourism
Economics and Law
- Economics II (Regional
politics)
- Social law and industrial
law
Culture, media and arts
- Cultures and philosophies
Languages and communication
- English II
- French II or Italian II
or Spanish II
Business and management
- Logistics
- Structural organization
- Process organization
- Event management
- Organization development
- Environment and
sustainability
- Regional planning
Term paper and dissertation submitted for the diploma
- Written term paper as a
team
Overview of subjects in the third year of
studies
The main focus of the third year of studies is the learning and
developing of intercultural competences. A great deal of team-work
is required as well. A group dissertation is submitted for the
diploma as well as projects in the main subjects of tourism and
hospitality. “Teaching in institutions” which is the visiting of
several organizations and enterprises of this trade, will assume an
important part which enables students to get in touch personally
with potential future employers. A second and important part is the
self-organized studies where students are dealing with a topic from
another culture. The following is an overview of the main topics of
the third year of studies:
- Economics and Law
- International economics
- Tourism and hospitality
- Institutionenlehre 2
- Financial Management im
Tourismus
- Destinationsmanagement
- Entrepreneurship in
Tourism and Hospitality
- Leadership and
Organisational Behaviour
- Service Quality
- Environment and
sustainability
- Architecture
(Construction and structuring in tourism)
- Culture, Media and Arts
- International Marketing
- Intercultural marketing
- Media
- Arts
- Actual topics
- Languages and
Communication
- English III or German
basics or French III or Italian III or Spanish III or Russian
- Term paper and
dissertation submitted for the diploma
- Self-organized studies
- Dissertations submitted
for the diploma
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Location: Enjoy your study, where other people
spend their leisure time
Graubünden is a holiday paradise in
Switzerland. 937 mountain tops, 615 lakes and 160 valleys tempt
people outside into nature, during the winter season for skiing and
snowboarding, throughout the summer season for mountain climbing,
biking or canoeing. The capital Chur with its 35,000 inhabitants
offers an abundance of possibilities: 200 restaurants, pubs, cafés
and bars invite visitors to have a break. Chur is the centre of the
axis Munich - Milan. Both metropolises can be reached within three
hours by car. Within an hour’s drive one can enjoy Zuerich or St.
Gallen. Even without a car it is possible to travel to several Swiss
cities and to cities of adjoining countries: a thoroughly planned
railway infrastructure offers the desirable mobility. The trend
magazine “Wallpaper” once described Chur as the “outdoor mecca”. And
whoever knows the cosy restaurants and cafes in the oldpart of town
or passes a little time in one of the small “piazzas” definitely
knows why.
More on and about Chur can be found on the homepage of the city of
Chur:Stadt Chur.The
region around the Graubündener capital offers a high quality of life
and plenty of possibilities for passing one's leisure time:
keep khur.
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The Graduating class
of 2002
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The BBA class of 2003
with Dr.Beritelli & Fr.Kuhnhenn
Class Photographs
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Photographs: HTW,
Commercialstrasse: Facilities, Students
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